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Search Engine Optimization – How To Guide

What is Search Engine Optimization?

Most people who have a website are trying to get their pages to show up on the front page of the Google, Yahoo or Bing search engines.

There are certain things you can do to make this happen. Examples are: Optimize title, content, and keywords. In this post, I will examine some elements and best practices for search engine optimization to help get your site a higher ranking.

You should know what areas you need to tweak to get the best results.

Search Engine Optimization (SEO) Structure


The title of your page or post should correctly describe what your content is about and should contain your main keywords only once.

Don’t try to stuff too many keywords into the title. Avoid using long or vague titles. Be sure to use the title tags

<title>Your Title Here</title>

in your pages to help the search spiders understand what your page is about. Titles appear in search results. Create different titles for each page so the search bots can tell you have different content on different pages. Also, keep your titles brief.


Be sure to use the description meta tags in your HTML. This should be no more than 160 characters and provide a brief description of what the page is about.

<meta name=”description=” content=”Your Site Description here”>

 Search engines often use the description as ‘snippets’ in search engine results. That is why the description is important to search engine optimization and should contain a variation of your keywords or key phrase.

Avoid writing descriptions that are unrelated to the title and content of your page. Don’t fill the description with just keywords.

Search engines don’t like this and could penalize your site. Use a different description for each page on your site. Even if you have a blog, you should have a different description for each post/page. This is vital for SEO.


Your content should ALWAYS be unique! Never copy and paste from another site or article directory. This is very important to your search engine optimization efforts.

Use a good mixture of keyword phrases. If you are writing about search engine optimization then also use the other popular phrases linked to the term such as SEO or page optimization.

Don’t overuse keywords. Sprinkle them throughout your content. A good measure would be using your keyword or phrase once or twice per 5 line paragraph. Your content should be descriptive and compelling to the reader to keep their interest.

Avoid writing content with spelling mistakes and bad grammar. Use a spell-checker if you want to be thorough. Make sure your sentences make sense to the reader.

The ultimate goal of your page is to keep the visitor interested and show them your page is an authority on the given topic. This, in turn, will result in a possible sale of one of your products.


Be sure to use the meta tags for keywords in your HTML.

<meta name =’keywords” content=’keyword1,keyword2,keyword3″>

Don’t use too many keywords and be sure your keywords are relevant to your content. Too many keywords will appear spammy to the search engine crawlers. Use relevant keywords and key phrases that match your title, description, and content.

Search Engine Optimization Summary

These are just a few pieces of the SEO puzzle. Hopefully, this will give the beginner an idea of what search engine optimization is and how to best implement each element of the page structure.

There are many more ways to optimize a site for the search engines, but don’t forget your visitors. You should also make your site user-friendly as well as Google friendly.

In later posts, I will cover more SEO aspects that are essential to higher ranking in search engines such as XML sitemaps, proper URL formatting, and robot.txt files.